— Case Study

David Holden LMT

Portland, Oregon, Licensed Massage Therapist

Niche

David Holden LMT operates in a highly specialized corner of the wellness space—clinical, results-driven massage therapy focused on pain relief, mobility, and long-term body function. His work is not positioned as spa luxury, but as intentional, body-based care for clients navigating chronic tension, injury recovery, and performance demands. His audience values precision, education, and trust over trends.

Challenge

David’s expertise and experience weren’t translating online. His social media lacked consistency, clarity, and direction, making it difficult for potential clients to understand the depth of his work or how it differed from traditional massage offerings. In a space saturated with generic, relaxation-focused content, his clinical approach was getting lost.

Without a clear content strategy, his platforms weren’t building trust, educating his audience, or driving meaningful inquiries.

Our Solution

We repositioned David’s social presence to reflect the true nature of his work—grounded, educational, and highly intentional. Instead of following industry trends, we developed a content strategy centered on body awareness, pain points, and real-world application.

Content was structured to:

Educate clients on how and why the body holds tension
Break down common issues like chronic pain and restricted movement
Reinforce David’s expertise through clear, observational insights
Build trust through consistency and tone alignment

Every post was designed to feel calm, informed, and credible—creating a digital presence that mirrors the experience of working with him.

The Result

David’s social media evolved from inconsistent and unclear to focused, intentional, and aligned with his practice. His content now speaks directly to the right audience; clients who are actively seeking relief, not just relaxation.

The shift created:

Stronger trust before the first appointment
Clear differentiation from spa-style competitors
Increased engagement from a more qualified audience
A cohesive, professional presence that supports long-term growth

His platforms now function as an extension of his practice—quietly building authority, educating his audience, and attracting clients who value the work he actually does.